On 20 Oct 2010, Apple held an event called "Back to the Mac". Things announced were:
- New MacBook Air, with solid state memory as default
- iLife '11
- OS X Lion
- FaceTime for Mac
http://www.engadget.com/2010/10/20/live-from-apples-back-to-the-mac-event/
Some interesting statistics from the event:
- Mac made up 33% of Apple's revenue last year - 22b
- 3x 5 years ago, 50m users worldwide
- 13.7m Macs sold in FY 2010
- Macs' share in retail was 20%
- Last quarter Mac grew 2.5x, outgrown market for 18 quarters in a row
- 600k Mac developers, growing at 30k a month
- Retail stores 75m visitors last year, sold 2.8m Macs, 50% new users
- Stores in China have highest traffic
Apple also announced their 4th quarter earnings:
http://www.engadget.com/2010/10/18/apples-q4-earnings-are-out-records-set-for-revenue-earnings/
More interesting statistics:
- Highest revenue and earnings ever
- 14.1 million iPhones sold, 3.89 million Macs, 9.05 million iPods and 4.19 million iPads
- All-time record for Apple of $20.34 billion in revenue for a net profit of $4.31 billion
http://www.apple.com/pr/library/2010/10/18results.html
The Future Of OS X
It seems to me that since Apple is doing so well with mobile devices, they're taking what they're good at and applying it to OS X, making it more like a mobile OS:
- Mac App Store
- App Home Screens (Launchpad)
- Full screen apps
What does this mean for OS X? Hopefully it won't lose the power to run computer programs. Already, I think OS X is more like a mobile OS than Windows is, since it wakes almost instantly from sleep. Engadget also ran an article on how OS X is becoming like a mobile OS:
http://www.engadget.com/2010/11/07/switched-on-the-ipadification-of-mac-os/