30 August, 2011

Disruptive technologies

My use here is more broad than convention, but I can't think of a better term. I'm talking about new technologies/innovations that are so successful/popular that all companies eventually end up using them, regardless of who invented them.
There are many technologies that claim to be like that, e.g. carbon nanotubes, but it's rarely obvious which technologies will be game-changers when they're just introduced. It usually takes a few years for a technology to show its impact. Some new ones that may or may not become widely used:
  • dual clutch (sure they have good performance, but are they necessary in normal cars?)
  • Audi's ultralight technology
  • solid state drives
  • unibody construction? (haha)
And of course, the beauty industry is FULL of these, probably because each company wants you to think their product is unique and exclusive, and so they can patent it. Some ingredients are quite common, so I guess they can be considered as well (or maybe they just have a good reputation and aren't patented, like antioxidants): AHA, tea tree oil, salicylic acid.

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