12 November, 2010

The hype about open

The beauty about marketing is it can take words that have no meaning, or even negative connotations, and turn them into features. Examples: natural foods, solitaire rings, "thermoplastic", and most features on cars. A "solitaire" ring sounds really high-class, but it's just a fancy way of saying the ring has only one diamond. Some manufacturers may say they use "thermoplastics", making you feel like it's an exclusive, high-tech material, but it really means plain old plastic.

I think Google is doing the same with Android and the word "open". It's marketing Android as open, vs the "closed" iOS, and Apple haters jumped onto that feature, just like how Apple fanatics jumped onto multitouch.

Has anyone sat down and really thought about the advantages of being open, rather than just accepting it as a feature?
It's supposed to be less buggy: type "the process com." into Google and see what it suggests.
It's supposed to allow more software: oh really? You mean like how phone companies won't be able to pull apps they don't like, like tethering.. wait.
More secure: if open is secure, why do banks have walls and doors?
If Android is so open, why do you have to root it?
Every time I see someone mention "open" as a feature, I wonder if they've bought into Google's marketing, just like Apple fanatics buy into Apple's.

No comments:

Post a Comment